The brand “Yeloo” through its website, www.yeloo.in and the Mobile Application – Yeloo (collectively “Sites”) is owned, hosted and operated by Shine & Style Tech Private Limited (hereinafter referred to as "Shine & Style Tech", “the company”, “we”, “us”, “our” etc). Yeloo is a digital online platform for marketing and facilitating the sale of jewellery and related articles online and offline. The company is incorporated under the provisions of the Companies Act, 2013 having its registered office at No. 263 Thammana Chetty Road Arisipalayam, Opposite AVR Appartments, Salem - 636009, Tamil Nadu, India and bears the Corporate Identity Number (CIN) - U52520TZ2020PTC034399.
Yeloo is an all-inclusive web-based platform aimed at marketing fine jewellery and offering marketing and promotion services for facilitating online sale, lead-generation and offline conversions for Jewellery Brands of the Vendor-partners of the Company. With a view to offer an informative and digitally immersive customer experience, the Company caters to digital multiservice in the online sale and facilitation of sale of certified jewellery and articles.
User information, whether personally identifiable or not, is administered by or on behalf of the company in association with its trusted Vendor partners, service providers, affiliate(s);
Online shopping experience is regulated with respect to the payment, shipping, delivery and exchange of orders placed on Yeloo
In-store appointments are administered and
Features, information, products / listings, offerings, content and ancillary services
(Collectively the "Services") are made available on the website and the mobile application, if any via any internet connected device or web-platform.
The term “User” includes the Registered Users and also the Visitor(s) and the policies and the terms shall apply uniformly to all Users.
Please be aware that if you do not allow us to collect the requisite information, we may not be able to deliver certain services or platforms to you or customize the offerings based on your preferences.
The E-commerce Policies including this document are an electronic record pursuant to the Information Technology Act, 2000 and rules made there under as applicable including any statutory modifications, amendment or re-enactment thereof. This electronic record is generated by a computer system and does not require any physical or digital signatures.
For using and accessing our Sites and complying with the E-commerce Policies, you agree that you have attained the age of majority in the applicable jurisdiction. Every person domiciled in India shall attain the age of majority on his/her completing the age of eighteen years and not before.
If you are under the age of 18 or the age of majority in your jurisdiction, we advise you to access our Website under the supervision of your parent, legal guardian or any other responsible adult. Although our platform is not intended to be used by Minors, we will respect your privacy and treat your information at par with an adult but we disclaim any liability arising out of your minority.
Information Collection – Rationale and Authority
The lawful basis from which we derive the authority to process your data can be categorized into any of the following:
You would have given us express permission to do so
We may have a contract / agreement with you
We must have provided or negotiated about any of our services or provided any ancillary support required by you
You have engaged, inquired about or employed any of our services by availing any of our special / promotional offers
Types of Information Collected
Information collection is broadly categorized into the following:
Information provided by you
We receive Personal Data from you with express permission, which means and includes, any data relating to identified or identifiable living person (‘data subject’ herein referred as you / your’) and any personal details that may have been voluntarily provided by the user for making use of our services.
We may collect personal identification information from Users in a variety of ways, including, but not limited to, when Users visit our website, register on the website, subscribe to our services, email us, complete an enquiry form, subscribe to the newsletter, respond to a optional online survey, fill out a form, report a problem with our Sites, or by corresponding with us through a phone call, e-mail, Whatsapp or any other means of digital communication or otherwise or, by interacting with any of our business partners, trusted affiliates, authorized persons engaged on our behalf and in connection with any activities, services, features or resources that we make available on our Sites. Users may be asked for basic personal and demographic information, as appropriate, such as name, date of birth, gender, email address, city, mailing address, pin code, contact number, PAN / Aadhaar Number, financial information such as payment instrument related details to successfully process payment for the merchandise / products / services ordered by you and any other information which we may request and you may choose to provide to us from time to time with regards to your enquiry or request for any product, information or services.
Users may also visit our website anonymously. We will collect personal identification information from Users only if they voluntarily submit such information to us. Users can always refuse to supply personally identifiable information, except that it may prevent them from engaging with us on certain website related activities or otherwise access our services.
In case you choose to decline to submit personally identifiable information on the Sites, we may not be able to provide certain services. We will make reasonable efforts to notify you of the same at the time of opening your account. In any case, we will not be liable and or responsible for the denial of certain services to you for lack of you providing the necessary personal information.
We disclaim any liability arising out of breach of financial information given to unauthorized individuals via unofficial channels or any breach of trust or damages arising to the users thereby.
Further, we may collect non-personal identification information about Users whenever they interact with our Website, as detailed in the Sections II & III below:
Information collected about you
We may receive information about you if you use our Sites or any other services we provide. We may automatically collect: technical, log and location information such as your computer's/devices connection to the Internet, including the IP address, your computer's name, your login information, browser type and version, time zone setting, browser plug-in types and versions, CPU speed, connection speed, operating system and platform, your device's name, device's serial number or unique identification number (e.g. UDiD on your iOS device), your device operating system, device’s - browser type and version, CPU speed, and connection speed etc. during your visit on our Sites; and other information about your visit, including the full URL clickstream to, through and from our Sites; materials you viewed or searched for, page response times, download errors, length of visits on certain pages, page interaction information, and methods used to browse away from the page and any phone number used to call our customer service number.
We may collect additional information through marketing campaigns and publicly and commercially available sources and at other times, including but not limited to, when you provide feedback, comments, change your content or email preferences, or information regarding any other communications with us or during the usage of our Sites to communicate with other members, we also collect data about your communication and any other data you choose to provide. We reserve the right to monitor / record calls, chats, e-mails, etc between users and our service providers or business partners for quality checks and monitoring purposes. We may also conduct surveys and contests to collect information about user’s preferences; however these surveys and contests are optional.
We may combine this additionally data with other data we receive from you.
Any personally identifiable information provided by you will not be considered as sensitive if it is freely available and / or accessible in the public domain like any comments, messages, blogs, and scribbles etc available on social platforms like Facebook, Twitter, Instagram and the rest.
Any posted / uploaded / conveyed / communicated information by users on the public sections of the Sites becomes published / public content and is not considered personally identifiable information subject to this Policy.
Clear GIFs (Web Beacons)
We may use "clear GIFs" (Web Beacons) to track the online usage patterns of our Users in an anonymous manner, without personally identifying the User. We may also use clear GIFs in HTML-based emails sent to our Users to track which emails are opened by recipients.
Information received from other sources
We may also receive information about you from other sources, add it to our account information and treat it in accordance with this Policy. In this case we will use the data received from third party sources, which may then be shared internally and combined with data collected on our Sites for better user association and engagement. We also work closely with third parties (including, for example, Vendor-partners and associates in technical, technological, payment and delivery related services, advertising networks, analytics providers, search information providers, credit reference agencies) and may receive or share information about you pursuant to our contract with them in furtherance of our services to you. However, it shall be on the basis that the third party affiliates are required to keep the information confidential and will not use the information for any other purpose other than to carry out the services they are performing for us or on our behalf.
We may refer other sources of demographic and other information in order to provide you with more targeted communications and promotions. We use Google Analytics, Facebook Pixels among others, to track the user behaviour on our Website.
If you provide information to the platform provider or other partner, to whom we are associated with, your account information and order information may be passed on to us. We may also receive data about you from third-party social networking services if you are already connected with those services.
This helps us to provide you a seamless experience when you browse our Sites and also allows us to improve and enhance our platforms to become more user-specific.
Unless you voluntarily identify yourself (through registration, for example), we will have no way of knowing who you are, even if we assign a cookie to your computer or device. The only personal information a cookie can contain is information you supply. A cookie cannot read data off your hard drive or device. Our advertisers and service providers may also assign their own cookies to your browser (if you click on their ads etc.), a process that we do not control.
A user has the option of accepting or declining the cookies of this Sites by changing the settings of their browser. You can block cookies by activating the relevant setting on your browser that allows you to refuse permission to all or some cookies. However, if you use your browser settings to block all cookies (including essential cookies) you may not be able to access all or certain parts of our Sites.
In general, the information as supplied by the users enables us to improve the Services and provide you the most customised, relevant and user-friendly experience. For provision of certain service(s) or utility(ies), we make use of your contact information. All required Information is primarily service dependent and the Company may use the above mentioned user information as detailed below:
To help us identify you and create a unique database about you for supply of services
We use this information to carry out our obligations arising from any contracts / agreements entered into between you and us and to provide you with the information, products and services that you request from us as detailed on our Sites or otherwise notified to you
To facilitate In-store appointments
To identify individual users via e-mail confirmation or OTPs or otherwise to ensure the correct identity in order to facilitate the sale of products or access to any of our services
To improve our services by providing a personalised browsing experience in order to deliver or allow access to the most relevant products and information that meet the user’s requirements
Information you provide helps us respond to your service requests and provide ancillary assistance promptly and efficiently like helping you in placing an order, request customisation of a product, booking in-store appointments, vendor co-ordination, exchange a product, payment related grievances,