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Terms and Conditions

Terms of Use

  1. Introduction

Yeloo is the brand initiative of Shine & Style Tech Private Limited (“SSTPL”), operated through and the Mobile Application – Yeloo.

Your access to our platform and the subsequent use of our Products and Services are subject to your compliance with the Terms of Use and other E-commerce Policies of Yeloo hosted herein. 

The E-commerce Policies shall be read together as they jointly govern the manner in which the Sites are operated, accessed or used by Users and the manner in which the User information is processed.

The Terms of Use and the E-commerce Policies constitute a legally binding agreement between the User and SSTPL pertaining to the user’s access and usage of our "Sites'', and provision of any products, Products and Services or content offered by the Yeloo. The Agreement shall be deemed to have been executed at Salem, Tamil Nadu.

By using or visiting our Sites, sub-sites, social media accounts, software, data feeds and by procuring any of our products or Products and Services, placing an order, booking an In-store appointment, completing the registration process and/or accepting the Terms of Use and/or Privacy Policy populated on your feed, you acknowledge that you have read, understood accepted these Terms of Use (“Terms”) and/or the Privacy Policy of the Company. 

The E-commerce Policies are electronic records pursuant to the provisions of the Information Technology Act, 2000 and rules made there under as applicable including any statutory modifications, amendment or re-enactment thereof, for the time being in force. This electronic record is generated by a computer system and does not require any physical or digital signatures.



  1. General

We have defined the following recurrent words which are consistently used throughout the Terms of Use and even E-Commerce policies and the general terms of usage, for your understanding and perusal - as detailed below:

  • E-Commerce Policies – means the e-commerce policies posted on Yeloo and as amended time to time and include the Privacy Policy, Terms of Use, Shipping Policy, Exchange Policy, or any other Policy as posted or made available on Yeloo.

  • "Registration" shall mean and include completing the registration process on Yeloo

  • "Registration Data" is the database of all the particulars and information supplied by the User on registration, including but not limited to the User's name, Contact Information, Mailing Address, E-mail Address, PAN card details as submitted for successful payment of specific orders, etcetera.

  • "Registered User" includes any person who accesses or avails the Sites of the Yeloo for the purpose of purchasing products listed, booking In-store appointments or availing / consuming or making use of any other content or services posted on Yeloo

  • The terms “User” (“you, “your”)  would include the Registered Users, Customers, and Browser/Visitor(s) or any other person who avails or uses the Products and Services offered on or facilitated through Yeloo

  • Products and Services would mean and include without limitations, the service of the interactive fine jewellery and articles platform, product listings, offerings, services, in-store appointment booking facility and content offered by Yeloo on the internet via any of our Sites or any internet connected device, through which the user may access information available in the database maintained by the Yeloo. 

However, the term Service does not denote ownership of any products or any listing rights and liabilities associated with any products uploaded by Vendor-partners.

Yeloo’s role is restricted to act as a medium for facilitating and promoting sale of fine jewellery and articles of Vendor-partner’s products and brands.

  • The Company – Shine & Style Tech Private Limited and the brand and the Sites of “Yeloo”

  • Sites – means and includes the online website, the Mobile Application of Yeloo and other subsites, web-platforms / social media account of “Yeloo” owned and operated by the Company

  • Vendor-partners – means the business partners, brand owners and service providers of the products and services listed on Yeloo

  • Yeloo – use interchangeably to mean the Company and the Sites as defined above

You hereby attest that you are at least eighteen (18) years of age or above and are capable of entering, performing and adhering to these Terms and are competent to contract under the provisions of the Contracts law in India. You agree with a sound mind and without undue force, pressure or coercion on you - that your registration is your complete unqualified acceptance, in relation to the terms and the policies mentioned on the Sites. While individuals under the age of 18 may utilize the Products and Services of these sites, they shall do so only with the involvement & guidance of their parents, legal guardians or any other responsible adult.        

If you are provided with a user identification code, password or otherwise as part of our security procedures, you must treat such information as confidential. You must not disclose it to any third party. The accuracy, secrecy, security and confidentiality of your account information (such as your password, email address, and other account information) are your responsibilities at all times. We recommend a strong password that you do not use with any other account.  We are not responsible for personal data transmitted to a third party as a result of an incorrect email address or loss of password by you.

In case the content / data / information submitted by you, for availing the Products and Services provided by Yeloo is found to be incorrect, misleading, derogatory, illegal and/or such content are submitted without any authority then Yeloo reserves its rights to take appropriate legal actions including but not limited to cancellation of any orders placed, removal of the registered account or restricting access to our Sites.

The Company reserves the right to monitor your interactions on the Sites of Yeloo. You will not use any information obtained from the Sites or its Products and Services in order to harass, abuse, or harm another person, or in order to contact, advertise to, solicit, or sell to any person without their prior explicit consent.

We also have the right to disable any user identification code or password, whether chosen by you or allocated by us, at any time, if in our reasonable opinion you have failed to comply with any of the provisions of these terms or privacy policy of the Yeloo.

For the purposes of this Agreement, any person who does not have a legal or a contractual right to access the Products and Services, but does so, will fall within the definition of an 'unauthorised user' and will nevertheless be subject to abide by the terms and conditions and the e-commerce policies regulating the usage of our Sites, and expressly so with regards to respecting the intellectual property rights of the Company, Vendor-partners or any of our affiliates.

The Site contains the design marks, copyrighted material, trademarks, and other proprietary information of Yeloo, Vendor-partners or any of our authorised associates. Except for that information which is in the public domain or for which you have been given express permission by the Company, you may not copy, modify, publish, transmit, distribute, perform, display, or sell any such proprietary information.

  1. Payment

  • The Products and Services listed on or facilitated through Yeloo can be purchased through any of the offered methods of payments.                        

  • The purchase of Products and Services shall be additionally guided by the E-commerce Policies of the Company.

  • Payment for the Products and Services offered shall be on a 100% advance basis.

  • Customised product cost will vary according to the kind of personalisation required and an estimate will be quoted after the interest is received from the Customer.

  • We do not offer any refund, cancellation or any other money-back policy. The products are however eligible to be Exchanged as per the Exchange Policy.

  • Orders once placed cannot be cancelled subsequently.

  • Users should independently make their own inquiries before making any purchase decisions. 

  • Our pricing is calculated using current precious metal and gem prices to give you the best possible value. These prices do change from time to time, owing to the fluctuations in prices of precious metal and gem prices.

  • Prices on Yeloo are subject to change without notice. Please expect to be charged the price for the products you want to buy as it is listed on the day of purchase.

  • As per the current guidelines mandated by the Government of India, a customer has to provide the Permanent Account Number (PAN) for all purchases above INR 2 lakh. Additionally, updated government guidelines with respect to the mandated furnishing of the PAN and/or GST number by the Customer as applicable will be necessary to successfully complete the transaction. Order will be cancelled if the customer fails to comply with the mandated guidelines envisaged herein above.

  • Cash on Delivery is not available on orders above INR 50,000.

  • User acknowledges and agrees that the Company at its sole discretion and without prejudice to other rights and remedies that it may have under the applicable laws, shall be entitled to set off the amount paid by a subscriber/user, against any amount(s) payable by user to Yeloo under any other agreement or commercial relationship with the Company towards other Products and Services. 

  1. Content


The information and opinions available on the Sites are for general information of the user and are for illustrative purposes only. Every effort is made to ensure that the material is accurate and up to date and the content is not misleading / offensive or inappropriate. Occasionally there may be information or content on our sites or in the offer of Products and Services that contains typographical or other errors, inaccuracies or omissions that may relate to product descriptions, imagery, pricing, promotions, offers, and availability. We reserve the right to correct any errors, inaccuracies or omissions, and to change or update information or cancel orders if any information in the Products and Services or Sites is inaccurate at any time without prior notice (including after you have submitted your order); subsequently in such a case we will also undertake to inform you with the reasons for cancellation and reverse any payment done.

However, we do not guarantee or warrant the accuracy, safety, completeness, adequacy or currency (current status) of the information provided. We undertake no strict obligation to update, amend or clarify information in the Products and Services or Sites, including but not limited to pricing information. All the information provided on our Sites is intended for information and brand promotion purposes and, whilst displayed in good faith, we will not in any circumstances accept responsibility for their accuracy.

Product listing, illustrations and descriptions are the prerogative of the Vendor-partner alone. We disclaim all liability / legal consequences arising out of any misinformation or misrepresentation contained therein. However, the Company will attempt to resolve any informational / content related issues and co-operate with the Customers as feasible.

 It is the responsibility of Users to satisfy themselves as to the accuracy of any products and/or their descriptions / illustrations or any other information regarding the jewellery/article displayed or facilitated through Yeloo. 

  • The Digital Imagery used on Yeloo will result into some items appearing slightly larger or smaller than the actual size due to screen default settings and photography techniques. Sometimes the items may be represented larger than the actual size in order to clearly show intricate details or smaller than the actual size in order to show the entire item together. 

The Company shall not be liable for any grievance or legal action taken on this account.

No responsibility is taken for any error, risk, omission, inadequacy, inaccuracy, misinformation, misinterpretation or misunderstanding in the above particulars. We shall not be liable for any losses suffered as a result of relying on the product information or imagery; however we will make a reasonable attempt to resolve the grievances of our valued customers by providing an Exchange Facility.

The Company along with its Directors, Employees, representatives, consultants and agents and business associates, accept no responsibility and do not make any representation and disclaim any warranty, guarantee, security and, to the fullest extent permitted by law exclude any liability for, any loss or special / indirect / consequential damage, cost or expenses incurred or which may be incurred, any negligence or tortuous action, whatsoever arising out of or related to the accuracy, safety, adequacy, ownership, currency or completeness of any information contained on our sites or for any action taken in reliance on such information by any person. 

We also do not make any representation and disclaim any warranty, guarantee, security, undertaking or terms either expressed or implied, statutory or otherwise as to the:

  •  Condition, merchantability, quality, safety, adequacy, state of readiness or fitness of any Products and Services offered; 

  • Non-infringement of third party rights; 

  • Our Sites’ complete freedom from all computer viruses and 

  • Any other violation of user rights regarding Products and Services or any other information or contents of Yeloo. 

A lot of content is uploaded by advertisers on our sites and we do not filter or verify the same. If a complaint is made, we will take remedial measures as reasonably possible.                              

Further, nothing contained in Yeloo should be construed as a recommendation to use any product, service, content or facility.

Yeloo is controlled and operated from India and we make no representation that the information posted is appropriate for any other location or will be available for use in other parts of the world. If you use Yeloo from outside India, you are entirely responsible for compliance with all applicable local laws as well as international conventions and treaties, taxes, commissions and duties thereby.